Alix Pryde, Chief Adviser to Chief Operating Officer of the BBC Caroline Thomson, is to become the new Controller of BBC Distribution. She replaces Richard Waghorn who left the BBC to become Chief Technology Officer for SABC, the South African public service broadcaster. In her new role Alex’s responsibilities include leading Distribution team, negotiating and managing contracts for broadcast distribution of the BBC’s TV and radio services in the UK, technical digital switchover, and advising the Executive on future broadcast distribution developments
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